Create an outside team of advisors. Unlike a focus group, they are not anonymous, but purposeful in providing valuable insight about the trends in your market. Your advisory team should always provide data, not assumptions, about what is trending and emerging so your company can be ahead of the learning curve. Members of your advisory team should have term limits, so you are always on-boarding fresh ideas every 2 to 4 years. 

https://www.inc.com/carol-sankar/want-your-business-to-grow-you-need-to-invite-fresh-ideas-to-table-heres-how.html

Written by hooghe

Global Business Director at DSM Engineering Plastics - building lasting B2B partnerships - founder of OUTNR.com and MAAKLAND.com

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